Alliance Medical Center WIC Program

Women, Infants, & Children

Supplemental Nutrition Program

1381 University St.
Healdsburg, CA 95448
(707) 431-0831

Welcome to WIC Video 

These videos were developed by the California WIC Program for orientation of new WIC participants.  WIC is a federally-funded health and nutrition program for women, infants, and children. WIC helps families by providing checks for buying healthy foods from WIC-authorized vendors, nutrition education, breastfeeding promotion and support, and help finding other programs or services you may need. Part 1 explains the basics about the WIC program.  Part 2 goes over the foods you can buy and the important parts of your WIC check.  Parts 3-8 show you how to shop for WIC foods and what happens at checkout.  Welcome to WIC!

The WIC Program
Start Your Application
Who is Eligible
Income Guidelines
Directions to Our Sites
Online Resources

It's Coming!

The California WIC Card

Checkout with the WIC Card will be easier than using paper food instruments.

Convenient: Multiple paper food instruments will be replaced by a reusable card.

Easier: Checkout with the WIC Card will be like using a debit card.

Secure: No more comparing signatures; a PIN will be entered.

Look for the WIC Card in stores beginning in September 2019. To learn when your store might begin seeing WIC Cards, visit