Alliance Medical Center WIC Program

Women, Infants, & Children

Supplemental Nutrition Program


1381 University St.
Healdsburg, CA 95448
(707) 431-0831

Welcome to WIC Video 

These videos were developed by the California WIC Program for orientation of new WIC participants.  WIC is a federally-funded health and nutrition program for women, infants, and children. WIC helps families by providing checks for buying healthy foods from WIC-authorized vendors, nutrition education, breastfeeding promotion and support, and help finding other programs or services you may need. Part 1 explains the basics about the WIC program.  Part 2 goes over the foods you can buy and the important parts of your WIC check.  Parts 3-8 show you how to shop for WIC foods and what happens at checkout.  Welcome to WIC!

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It's Coming!

The California WIC Card

Checkout with the WIC Card will be easier than using paper food instruments.

Convenient: Multiple paper food instruments will be replaced by a reusable card.

Easier: Checkout with the WIC Card will be like using a debit card.

Secure: No more comparing signatures; a PIN will be entered.

Look for the WIC Card in stores beginning in September 2019. To learn when your store might begin seeing WIC Cards, visit www.wicworks.ca.gov